by Dfleischer on May 20, 2013
Came home from walking the Camino de Santiago to some great news, Green Impact’s sustainability video projects with the County of Ventura and University of California, San Francisco (UCSF) both won 2013 Telly Awards.
The Telly Awards has named Green Impact as a Bronze winner in the 34th Annual Telly Awards for our piece titled One Person, One Action, Together for the County of Ventura. For this project, we won in the employee communications and green/eco-friendly categories. They also named Green Impact and Digit Production as a Bronze winner for UCSF LiveGreen in the employee communications category. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.
You can check out the winning pieces here:
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by Dfleischer on April 5, 2013
by Dfleischer on April 5, 2013
Are your employees engaged in thinking and acting in a manner that reflects your commitment to sustainability? Green Impact is developing an engagement tool for the County of Ventura.
Green Impact recently developed a new web-based tool for the County of Ventura to harnesses the power of grassroots green teams embed green champions throughout the organization.
The engagement tool, which can be customized for other organizations, is designed to spark friendly competition by allowing Departments to see how their engagement level ranks compared to their peers. Unlike some of the other cloud-based tools available, our tool is integrated directly into the County’s server.
A key challenge the tool was designed to tackle is how do you engage thousands of employees spread out over multiple locations? It allows teams to easily organize, create customized monthly or quarterly campaigns, develop customized posters with the program branding and track results.
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by Dfleischer on April 4, 2013
By Catherine Lynn Butler, Butlerfilms
Green Impact had the pleasured of working with Catherine Lynn Butler, Butlerfilms on our recent County of Ventura sustainability video project. She agreed to be a guest blogger, sharing her thoughts and lessons learned on how to tell a great sustainability story building on her years as a documentary film maker.
What’s the best way to create compelling content that raises awareness, resonates with your audience, and feels authentic? The answer: documentary-style storytelling or VOX populi, the “Voice of the People,” my favorite storytelling technique.
This approach elicits meaningful awareness and engagement around issues impacting our everyday lives. And the unplanned moments of spontaneity can be pure visual magic.
One of the first questions I ask at the outset of any documentary project is “Who is your target audience?” Followed by “What are your big picture goals?” No matter what your topic, you can bring a fresh point of view to your video by keeping in mind four simple storytelling tips that can make the process as fun and rewarding as the outcome:
- Know your target audience
- Lead with curiosity and collaboration
- “Build it and they will come”
- Trust spontaneity
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by Dfleischer on April 3, 2013
Green Impact recently had the opportunity to help the County of Ventura design and launch a new sustainability employee engagement strategy. The end result is a new sustainability Website, video and Web-based engagement tool. While there is much buzz these days about engaging employees, I still find the actual execution of such programs more art than science. Just in time for Earth Day, here are five tips to help you get an engagement program launched or to amp-up your existing program:
- Integrate tips for living greener at home as well as work
- Create a catchy and creative brand and tagline
- Have a clear call to action
- Make it personal–engage senior management as green champions
- Use video to tell your story
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